It’s a little jarring, here in Canada to say the word ‘autism’ and ‘weed’ in the same sentence. It’s important to understand the origins of Specialisterne in Denmark to truly understand why the Dandelion represents our core values and business model:
Context is key. Many of us view the dandelion as a weed – something to be rooted out of our lawns and flower beds. What a lot of people don’t realize is that, when cultivated, the dandelion is one of the most valuable and useful plants in nature – known for its nutritional, healing and medicinal properties.
A dandelion is only a weed in an environment where it is not welcomed. If the dandelion is in an environment where it is welcomed, valued, and nurtured, it turns into an herb. People with autism often struggle to feel welcome in the labor market. Specialisterne strives to create an environment where each individual can thrive and provides support both for the individual and the employer to maintain this comfort zone.
On our logo, the blue square around the dandelion represents the open sky of opportunities, with a rounded, softened corner to illustrate that even though we are in a tough market, we take into consideration individual needs when creating our work environment.
The “I” letters in Specialisterne have the yellow color of the mature dandelion flower, to underscore the link between the logo and the name of the foundation.
The tagline, “Passion for Details”, states the focus of all of our activities at Specialisterne.